Why do People Buy?

In order to get through the noise, you must answer why they should buy from you!

(Click on the image to be taken to Simon Sineks TED Talk)
Do you know your why?
Do your customers?
Knowing why also allows you to communicate

  • What need you meet or problem you solve
  • The benefits your customer gets from doing business with you
  • How buying from you will make them feel

It’s your job to guide people and businesses to WANT to buy from you!

I help you do that by making sure that your pitch, your marketing and communications efforts are clear on these three things:


Your product or service solves a problem or fills a need for your customer. It’s key that you know what this is and how to communicate it

  This gets them curious!



What benefits do the features of your product or service provide? People LOVE features but… they BUY the benefits those features provide.

 This makes your value clear to them!



The need you solve and the benefits customers get make them feel like buying from you, again and again.

This gets them to want to do business with you!